LOGOS & BRANDING:A business’ identity can be the most important asset it owns. Getting it right is all about taking the time to understand the ethos of the company, the people that work there and the types of customer they have and want. Creating a logo that will work across all media is very important. Brand guidelines help create a consistent look and establish your reputation in the minds of your customer.
LOGOS:A logo should be clear and simple. It should represent your business and what it stands for, and should be instantly recognisable. To create the perfect logo we use several designers to come up with a selection of designs that you then get to choose from. The in-house competition often gets heated!
BRANDING: We create brand guidelines outlining all of the dos and don’ts that apply to how the company should be represented across different media. This document contains detailed guidance on how to apply your brand to all communication materials: logo specification, colour palettes, the use of fonts, tone of voice etc. A consistent brand gives a solid and reliable impression.
